Romania's media market reached a net value of €838 million in 2025, a 5.4% increase from the previous year, according to the Media Fact Book 2026 published by Initiative Romania.

The annual report offers an analytical overview of the media field and tracks growth trends across the sector.

Initiative Romania, a media services company, compiles the Media Fact Book each year to provide market data for advertisers and media professionals.

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Ziarul Financiar, a financial daily, operates a separate English-language service called ZF English. The service delivers more than 250 news stories and analyses weekly. Subscribers pay €50 per month, excluding VAT, for access to reports, news, and statistical data on Romanian business and economic developments.

The Media Fact Book figures reflect advertising spend and media revenue across television, radio, print, digital, and outdoor channels. Initiative Romania did not break down the €838 million total by individual platform in the summary released this week.

The 5.4% growth rate in 2025 follows several years of expansion in Romania's advertising market, driven largely by digital platforms and e-commerce. Television remains the largest single channel by revenue, though its share has declined as online video and social media attract more ad budgets.

Initiative Romania is part of IPG Mediabrands, a global media network. The company has published the Media Fact Book annually since 2008, tracking advertising expenditure and audience data across Romanian media.